The benefits of game elements and mechanics applied to non-game situations such as marketing are worth considering adding to your content design and marketing strategy. The result could be increased engagement, promote learning, solving problems, and motivation when implemented into your content strategy. Often viewer’s interest is motivated by collecting points, visual feedback, or entirely having fun.
Game Element Options:
- Clear Objectives
What is content gamification, and how does it work?
Content gamification is the application of game elements, game mechanics, and game thinkings to alter the content to make it more game-like. Having an objective and rules are critical elements in defining a game. There also has to be a challenge that must be present in the spirit of competition. Moreover, content is made more game-like by taking game elements and applying them to information or materials for learning or communication purposes. By creating a challenge, mystery, character, or curiosity, the content transforms into a game-like feel.
The idea is not to create an actual game but to strategically add game-like elements throughout your content, such as building a website for visitors to find hidden pieces of information or create a mystery that needs solving by gathering evidence in a lecture. Content gamification engages people and motivates action by applying elements of games to the content of investigating the mystery to transform learning from passive to an active process. According to optinmonster.com, gamification marketing results show much success:
- Verizon Wireless boosted browsing time by 30% among half their users after using points and badges to gamify their website.
- Gamification helped Volkswagen China’s crowdsourcing project go viral. As a result, they garnered over 33 million hits and nearly 120,000 ideas submitted.
- With gamified content, Ford Motors increased sales by more than $8 million and boosted Facebook likes by 600%.
Leave a comment about your favorite marketing gamification experiences, such as the McDonald’s monopoly online or collecting points with your Starbucks app. To learn more about gamification, sign up for LinkedIn Learning for structural gamification courses here.